The story of Louis Vuitton

Hello guys, let’s continue with our series ‘The story of…’ Today we will be talking about the designer Louis Vuitton. He was born on on the 4th of August 1821 in France in a family of carpenters and farmers. When he was 10, his mother, who was a hat maker, died and his father followed soon after. He had a very difficult relationship with his adoptive stepmother, so he left at the age of 13. Doing some weird jobs for a living. he traveled aprox 450 km to Paris where he arrived in 1837, in the middle of the Industrial Revolution, he apprenticed under Monsieur Marechal, a successful trunk maker and packer. Within a few years he gained a reputation among the most fashionable people of Paris, as one of the city’s premiere practitioner of the craft.

After the re-establishment of the French Empire under Napoleon III, the Empress of France hired Vuitton as her personal trunk maker and packer. She charged him with “packing the most beautiful clothes in an exquisite way”. This provided Vuitton with an opening to the royal and elite clientele which provided him with work for the rest of his career.

He married 17 year-old Clemence-Emilie Parriaux in 1854, when he was 33 years-old. He left Marechal’s shop soon after and opened his own trunk making and packing workshop in Paris. He hung a sign, outside his shop, that read “Securely packs the most fragile objects.┬áSpecialising in packing fashions.” In 1858, Vuitton introduced his revolutionary rectangular canvas trunks, inspired by H. J. Cave and Sons of London, at a time when the market only had rounded-top leather trunks. The demand for his trunks was huge, so he opened a new shop in Asnieres-sur-Seine. The original pattern of the canvas was called “Damier”. Vuitton also invented the first pick-proof lock

After the Franco-Prussian War, in 1871, the demand fell and his workshop was in shambles. Many of his tools were stolen and all his staff was gone. Vuitton rebuilt quickly, opening a new shop at 1 Rue Scribe, next to a famous jockey club in the heart of Paris. He later ied in 1892.

Hope you enjoyed and let me know who you want me to do next. Have a great day,

XOXO,Delayla

The story of Christian Dior

Hi guys, today we’re continuing the ‘The Story of…’ series. Last time we talked about Coco Chanel https://delaylable.com/2020/09/02/the-story-of-coco-chanel/ . Today we are talking about Christian Dior, the founder of the famous Christian Dior fashion house that I absolutely adore.

So, let’s start. Christian was born in a small village on the coast of Normandy, France. He had 4 brothers and when he was around 5 years old him and his family moved to paris, while they still went to the Normandy coast in the summers. While his family wished for him to become a diplomat, he had other ideas. He wanted to become involved in art, so he sold his fashion sketches outside his house for around 10 cents to make some money. When he left school in 1928, his father gave him money to finance a small art gallery, where he and his friend sold art by the likes of Pablo Picasso. After Christian’s mother and brother’s deaths, three years later, with the contribution of the financial problems during the Great Depression when his father lost control of the family business, the gallery closed.

Dior was employed by Robert Piguet in 1937, where he was given the opportunity to design three of Piguet’s collections. He also said ‘Robert Piguet taught me the virtues of simplicity through which true elegance must come.’ While he was working for Robert he met and worked alongside Pierre Balmain, and wa succeeded as house designer by Marc Bohan, who later became house of design for Christian Dior Paris. He left Piguet after he was called for military serice.

After Dior left the army, he started working for Lucien Lelong, in 1942, where he and Balmain where the primary designers. During WW II, Dior was designing dresses for the wifes of Nazis officers and French collaborators – in attempt to preserve the fashion industry, just like a few other fashion houses like Nina Ricci, Jean Patou and Jeanne Lanvin. Catherine, his sister, who served as a member of the French Resistance, was captured by the Gestapo and sent to Ravensbruk concentration camp, where she was kept until the liberation in May 1945. Christian Dior, later named his first fragrance Miss Dior named after heras tribute in 1947.

In 1946, Marcel Boussac, known as the richest man in France and a successful entrepreneur, invited DIor to design for a fashion house founded in 1925 called Philippe and Gaston, but he refused saying he wants to start fresh under his own name. On the 8th of October 1946, with the help of Bussac, Dior founded his fashion house. The real name of his first collection was Corolle, but the phrase New Look was coined for it by Carmel Snow, editor in chief at Harper’s Bazaar. He was a master at designing silhouettes, he is quotes as saying ” I have designed flower women”. His designes were recognized for the wasp-waisted corsets and percale, boned, bustier- style bodices that gave the women a very curvaceous form.

Initially, the women, used to shorter dresses because of the limitations of fabric during the war, protested against the fact that his designs were covering the legs. The amount of fabric used in his dresses and suits created some backlash. Coco Chanel commented on the “New Look” saying: ‘Look how ridiculous these women are, wearing clothes by a man who doesn’t know women, never had one, and dreams of being one’. During one photo shoot in a Paris market, the models were attacked by female vendors over this profligacy, but opposition stopped after wartime shortages ended. Dior’s collection “New Look” revolutionized women’s dress and reestablished Paris as center of the fashion world after World War II.

Yves Saint-Laurent, 19 at the time, became Dior’s assistant in 1955. Dior later met with Yves mother in 1957 to tell her he had chosen him to succeed him at Dior.

Christian Dior died while on holiday in Italy, on October 1957. Most reports say he died of a heart attack, but what caused it is still left to speculation.

Hope you enjoyed. Let me know who you think I should write the next post about. Have a great day,

XOXO, Delayla

The story of Coco Chanel

Hi guys, I am back after the exams and everything. Today i am starting a new series called ‘The story of…’ that will be based on the life stores of well known designers. First is one of my absolute favorites Gabrielle Chanel aka Coco Chanel. I am also aware that there is a book and a movie, but I decided to make a small biography about her and if you like it, I recommend you watch the movie, it’s really good.

Now let’s get started. Coco’s full name was Gabrielle Bonheur Chanel and she was born in France on the 19th of August 1883. After her mother died when she was 12, her father put her in an orphanage. In there she was raised by nuns, which taught her how to sew, a very important skill for her future career.

Her famous nickname ‘Coco’ came from her short career as a singer in clubs in Vichy and Moulins where her stage name was Coco. Around her 20s she met Ettienne Balsan who helped her set up small business in Paris, but later left him for one of his wealthier friends Arthur ‘Boy’ Capel. Both of them were really important and helped a lot with her first fashion venture.

When she first opened her shop, she was only selling hats. After she opened few more shops, Coco started selling clothes too. Her first taste of clothing success came from a dress she created from an old jersey on a cold day. When people asked where she got it from she offered to make one for them.

Chanel became a famous Parisian figure in the literary and artistic worlds. She designed costumes for Ballets Russes and Jean Cocteau’s play Orphee, and counted Cocteau and artist Pablo Picasso among her friends.

In 1925, Chanel introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt. Coco’s designs were revolutionary for the time- borrowing elements from men’s wear and emphasizing comfort over the constraints of then popular fashions. She helped women say goodbye to the day corsets and other confining garments. Another revolutionary design by Chanel was her little black dress. She took a color once associated with mourning and showed just how chic it could be for evening wear.

Hope you enjoyed the first post from this series. Please leave a like and a comment and follow me for more interesting posts. Have a great day,

XOXO, Delayla